Our leaders bring positive energy to our workplace, and create great results together with their teams. They lead by example, always driven by our values and our ambition to make our people and business grow.

Leadership Team

Viraj Didwania

Chairman and Managing Director

Viraj Didwania holds a Graduate Degree with dual majors in Commerce from the Business School and Economics from the University of Virginia. He has a vast experience in investment banking, M&A transactions and capital raising activities. Viraj is also the promoter of Foresight Bullion India Private Limited operating in silver wholesale trading business in India.

Sumit Midha

Chief Operating Officer

Sumit Midha has joined us as the Chief Operating Officer. He will lead the growth and expansion of the stores and our online presence pan India. Before joining Praxis, Sumit has had a successful stint of 19 years with Asian Paints. Sumit is an MDI-Gurgaon alumnus and joined Asian Paints early in his career. He has worked across multiple positions in the Sales and Marketing division of the Company. He last served as the General Manager of their Project Sales division. Outside of work, Sumit has interests in cricket and served as a state level player for Punjab before pursuing his management degree.

Thomas Johan

Head- Strategy & Planning

Thomas Johan is the Head – Strategy and Planning. He takes charge of the categories, VM, Marketing and ERM at Praxis and is responsible for the long term planning and strategy while working in close co-ordination with the Chairman. He has 24 years of specialisation in the retail industry, both in India as well as International business. He last served as the COO of Evok. He started his career with Home Centre in the Middle East, where he worked for 11 years. Then he moved to @ Home by Nilkamal where he served for 8 years.

Anil Chandak

Chief Financial Officer

Mr. Anil Chandak is a Chartered Accountant and a Company Secretary. He also holds Diploma in IFRS and Valuation from The Institute of Chartered Accountants of India. He has over 18 years of experience in building efficient Business Strategy, Financial Planning & Operations, Financial Reporting and Controls and his achievements include managing IPO of Allahabad Bank and spearheading Finance and Commercial Functions (Procurement & Supply Chain) and driving Business Strategies & Financial Planning. Before joining Praxis, he was associated with Halyard Health India, as a Head- Commercial (CFO - India Subcontinent.

Sujoy Mitra

Business Head -IT

Sujoy Mitra is Business Head - IT at Praxis. He has 17 years of rich experience in Information Technology in Retail & IT Services. In his overall career, he has worked for several leading organizations such as Reliance, Tech Mahindra, iGATE and TCS in leadership roles, across India, APAC, China, US, Europe and Middle East. Prior to joining Praxis, he was the Head-IT for Reliance Brands, where he was responsible for few major initiatives such as post-merger IT integration & revamping of in-store Technology solutions. Sujoy holds an MBA from XLRI and PGDIT from Symbiosis.

Medha Tawde

Chief Marketing Officer

Medha Tawde had around 17 years of varied marketing experience across F& B , Retail, Real Estate and Publishing. Her experience includes Burger King India, Tata Trent, Mahindra Group, Business World where she held key roles in Marketing and Consumer functions before she joined Praxis Home Retail Ltd. She holds a Post Graduate Diploma in Management Studies from NMIMS. She is an IIM-Calcutta alumni with an Advanced Program in Strategic Marketing.